Building a Business
When Customers Cut Back on Spending, You Have to Reframe Your Value. Here’s How.
If you want customers to choose you when money is tight, you need to make your value obvious.
Mike Feazel, co-founder of Roof Maxx, is a roofing industry leader known for innovation and sustainability. A former top contractor and columnist, he's a sought-after voice on roofing trends, business growth, and plant-based solutions that extend roof life.
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More From Mike Feazel
Business Ideas
Why ‘Boring’ Businesses Can Be the Smartest Investments
You don't need a flashy idea to build a successful business. The most practical ones are often the most profitable.
Marketing
We’re in a Trust Recession — and Brand Ambassadors Are Your Secret Weapon for Surviving It
Learn about the value of brand ambassadorship in a world starving for human connections.
Building a Business
Think You Missed Your Window to Start a Business? Here’s Why the Most Successful Founders Are Often Late Bloomers.
Don't let your age stop you from starting a business. Your past experience might be exactly what your future venture needs.
Human Resources
AI Is Disrupting the College-to-Career Pipeline. Here’s Where Young Workers Are Placing Their Bets Now.
As white-collar opportunities shrink, young workers are betting on hands-on careers that offer real security.
Business Funding
Think You Can’t Grow Without a High-Profile Investor? Here’s How I Built an 8-Figure Business Without One.
Got rejected by investors? Your company isn't doomed. Here's why you might actually be better off.
Building a Business
You Can’t Do It All Forever. Here’s How to Know When It’s Time to Bring in Outside Help.
Here are three signs that'll tell you it's time to bring in new talent to help grow your business.
Building a Business
How We Out-Innovated Industry Giants on a Modest Budget — and How You Can Do the Same
When we couldn't outspend the biggest companies in our industry, we found another way to compete.
Building a Business
How I Built a Nationally Recognized Brand in a Niche Market By Welcoming Competition, Not Fighting It
Here's how you should view your competition when your business operates in a narrow category.
Marketing
Don’t Ignore Skeptics — Here’s How You Can Make Them Your Biggest Brand Advocates
Here's how educating skeptics and steadily building credibility helped us win over doubters and turn an unconventional product into a trusted industry solution.
Business Model
We Could’ve Franchised Our Business. Here’s Why We Didn’t — and How It Paid Off.
The dealership vs. the franchise: Which business model is better for you?
Building a Business
I’ve Earned Nearly 19,000 Glowing Reviews for My Business. Here Are the Strategies That Made It Possible.
Here's how you can leverage reviews and social proof to grow your business.
Building a Business
How to Balance the Personal and Professional When Running a Family Business
Running a family business comes with many benefits, but it presents several unique challenges as well. Here's what you need to consider.
Tech
How I’m Using AI to Grow My Business and Empower (Not Replace) My Team
Don't worry about AI replacing your talent. Here's how you can leverage it to enhance their value.
Business Ideas
The 4-Step Strategy That Helped Us Create a Fast-Growing New Niche in a Legacy Industry
Here's how you can create a profitable new category in a legacy industry that's waiting to be disrupted.
Building a Business
Want to Grow Both Your Business and Its Impact on the World? Here’s What You Need to Do.
Here's what having a nonprofit partner really means for your business.
Thought Leaders
How 15 Years of Almost Failing Helped Me Find a Pathway to Success
Valuable lessons from a struggling business
Building a Business
5 Principles for Building a Business That Thrives When the Economy Doesn’t
These five principles helped me grow my business during one of the worst recessions in our lifetimes.
Building a Business
How I Built a Business That Helps People Feel Good About Doing the Right Thing — and Why You Should, Too
Don't just chase profit. Helping customers change the world for the better creates loyalty and meaningful impact.
